Instagram continues to rule the social media world with over 1 billion users worldwide. The number of followers of influencers, brands, and celebrities has all increased by tens of millions.
The most popular Instagram accounts in 2023 are run by well-known influencers with a sizable following. They interact with their fans, share private moments, and promote their work on Instagram.
Here is a list of with sizable following the top Follower Instagram accounts of 2023, from Cristiano Ronaldo to Instagram itself.
#1 Instagram User With The Most Followers: @Instagram
With 501 million followers, @instagram will have the most followers on Instagram in 2023.
Since Instagram is the company that should know how to succeed on Instagram, it shouldn’t come as much of a surprise that their account has the most followers.
The @instagram account frequently posts content made by Instagram’s top creators, showcasing the creative ways users are utilizing the app. The genius of @instagram is that by reposting content from its own community, it gains recognition from both its own followers and the followers of the creators who are highlighted.
The fact that @instagram is not only the most followed account on Instagram but also one of the most widely used social media networks in the world shows that their strategy was successful.
The Most Popular Instagram Account: @Cristiano
Cristiano Ronaldo, a star in the world of soccer, has the second-most followed Instagram account, @cristiano. The most popular user on Instagram is @cristiano, who has over 437 million followers as of writing.
Why is @cristiano so well-liked? In addition to being a fantastic athlete, he is also a style icon and a philanthropist. Due to his adaptability, he can connect with followers in a variety of niches, including sports and fashion enthusiasts.
PS: Did you know that the top four Instagram posts of 2023 with the most likes all belong to @cristiano?
Other accounts with the most followers on Instagram include Kylie Jenner (334 million), Lionel Messi (324 million), and Selena Gomez (317 million).
The 20 Instagrammers To Follow In 2023
The top 20 Instagram accounts with the most followers in 2023 are listed below.
| Rank | Account | Owned By | Number of Followers | Date Joined | Profession/Account Type |
| 1. | 501 Million | 2012 | Social Media Platform | ||
| 2. | @cristiano | Cristiano Ronaldo | 437 Million | 2012 | Athlete/Soccer Player |
| 3. | @kyliejenner | Kylie Jenner | 334 Million | 2011 | TV Personality/Model/Businesswoman |
| 4. | @leomessi | Lionel Messi | 324 Million | 2013 | Athlete/Soccer Player |
| 5. | @selenagomez | Selena Gomez | 317 Million | 2013 | Musician/Actress |
| 6. | @therock | Dwayne “The Rock” Johnson | 313 Million | 2012 | Actor/Wrestler |
| 7. | @arianagrande | Ariana Grande | 308 Million | 2011 | MusicianActress |
| 8. | @kimkardashian | Kim Kardashian | 307 Million | 2012 | TV Personality/Model/Businesswoman |
| 9. | @beyonce | Beyonce Knowles | 254 Million | 2012 | Musician/Actress |
| 10. | @khloekardashian | Khloé Kardashian | 240 Million | 2012 | TV Personality/Model/Businesswoman |
| 11. | @kendalljenner | Kendall Jenner | 235 Million | 2011 | TV Personality/Model/Businesswoman |
| 12. | @justinbieber | Justin Bieber | 233 Million | 2011 | Musician |
| 13. | @natgeo | National Geographic | 220 Million | 2010 | Magazine |
| 14. | @nike | Nike | 216 Million | 2011 | Sportswear Brand |
| 15. | @taylorswift | Taylor Swift | 208 Million | 2011 | Musician |
| 16. | @jlo | Jennifer Lopez | 206 Million | 2013 | Musician |
| 17. | @virat.kohli | Virat Kohli | 194 Million | 2015 | Cricket Player |
| 18. | @nickiminaj | Nicki Minaj | 187 Million | 2013 | Musician |
| 19. | @kourtneykardash | Kourtney Kardashian | 174 Million | 2012 | TV Personality/Model/Businesswoman |
| 20. | @neymarjr | Neymar da Silva Santos Júnior | 173 Million | 2012 | Soccer Player |
10 Brands With The Most Followers On Instagram (2023)
When it comes to the most followed Instagram accounts, celebrities may top the list, but brands have done a great job of establishing themselves in the market.
Some companies, like Nike and National Geographic, even made the top 20 list, as you can see above.
The top ten brand accounts on Instagram with the most followers are listed below.
| Rank | Account | Owned By | Number of Followers | Date Joined | Profession/Account Type |
| 1. | @natgeo | National Geographic | 220 Million | 2010 | Magazine |
| 2. | @nike | Nike | 216 Million | 2011 | Sportswear Brand |
| 3. | @realmadrid | Real Madrid CF | 115 Million | 2013 | Soccer Club |
| 4. | @fcbarcelona | FC Barcelona | 108 Million | 2012 | Soccer Club |
| 5. | @nasa | National Aeronautics and Space Administration (NASA) | 75.9 Million | 2013 | Space Agency |
| 6. | @victoriassecret | Victoria’s Secret | 72.3 Million | 2011 | Lingerie/Clothing Company |
| 7. | @hudabeauty | Huda Beauty | 50.2 Million | 2012 | Makeup Brand/Blogger |
| 8. | @chanelofficial | Chanel | 50.1 Million | 2013 | Fashion Company |
| 9 | @zara | Zara | 50.1 Million | 2013 | Fashion Company |
| 10. | @gucci | Gucci | 48.1 Million | 2011 | Fashion Company |
What types of Instagram Accounts Get The Most Followers?
Celebrities frequently have the most popular Instagram accounts because they already have a large following. There are numerous non-celebrity accounts, though, that have millions of followers.
Some Of The Most Popular Types Of Instagram Accounts Include:
- Accounts that post funny content
- Accounts that post relatable content
- Accounts that post aspirational content
- Accounts that post behind-the-scenes content
Utilizing Instagram-specific features like Reels, carousels, and Live as well as posting content at strategic times are other crucial strategies for success.
How to get more followers on Instagram
First off, accounts with a niche focus tend to attract the most followers, barring those of well-known celebrities. This includes everything from travel and cuisine to fashion and beauty. Instagram followers are more likely to follow you if you can capitalize on a particular passion and establish yourself as an authority figure in that field.
Your content’s quality is a further important consideration. It should go without saying that people need to like the content you post in order to want to follow you. Posting captivating, high-quality images and videos fulfills this requirement. Potential followers will scroll right past blurry or poorly lit images.
Additionally crucial to expanding your audience and gaining more followers are hashtags. Your content appears in search results when people use particular hashtags, exposing you to a completely new audience of potential followers. Just make sure to use hashtags that are popular and relevant to your niche.
Last but not least, one of the best ways to increase Instagram follower count is to just start following other people. The majority of people will follow you back in return, giving you a nice increase in followers. To ensure that your feed continues to be interesting to you, only follow accounts that are pertinent to your interests.
You can always try buying followers if that doesn’t work. Purchasing followers provides social proof for your account (people tend to like things other people like). Additionally, it may aid in Instagram verification.
Visit NinjaFist right away if you’re interested in purchasing followers, likes, or views.
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